SEMIOTICS
THE PATH TO SUCCESS
The way people react to brands is not just a matter of personal choice. These responses are shaped by their response to the big cultural ideas of gender, nationhood etc as well as to the more personal ones shaping their unconscious. If your brand can resonate with these experiences, it will become a part of their sense of self.
The Rationale
03
DESIGN
04
THIS WILL
01
WHY
Semiotics will help your brand stand out for your customers in a cluttered media environment by analysing how the brain subconsciously chooses - by creating shortcuts through the look and feel of objects, advertisements, logos and websites.
02
WHAT
Semiotics will analyse the patterns of communication, both visual and textual, used by your business and by the competitive set to identify cultural trends and reveal relevant insights to you on where your brand stands now and possibilities for change
03
WHEN
You will need semiotics when you are creating a new brand from scratch, when you’re a global brand looking be relevant in a local cultural context, or when you are seeking a rationale for a branding decision.
04
THIS WILL
Semiotics will help clarify your category landscape for you, provide you with insights that will suggest a clear path for you to move forward and give you satisfaction that there is rigour behind your plans.